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About us.

We are proud to be the underdogs.
David defeated Goliath, not by using magic or sorcery but with wit, confidence and bravery. David was focused on the goal - to make it happen - despite his lack of advantages compared to the giant. Just like us.
We are UNDERline or in short, UNDR. A brand-focused, strategy-driven and creative-led marketing agency based in South Jakarta, Indonesia.
We take pride in being a small force of talents who work passionately and laser focus in crafting solution to help our clients reach their goals.
Meet the core team


President Director
Muhammad Riza


Managing Director
Praditya Salim


Business and Strategy Director
Anissa Aini
digital performance marketing
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