Grow Together with Huxley
Our partnership with Huxley goes beyond marketing and creative outputs. We helped Huxley to set up their first online official store, both in Lazada and Tokopedia.
We manage the store and closely monitor the sales performance in relation with their advertisement spending. We also helped its partnership with Guardian Indonesia for the offline presence.
In doing conversion monitoring, we measure the conversion of advertisement spending into some indicators, from awareness to sales.
Results and Learnings*
Achieve 3,5 ROAS index, in 6 months.
Increase sales by 30% in 3 months.
Selection of e-commerce platform for first official store is critical. Understanding local insights and combine it with product insights and sales performance helped us identify the error fast and fix it. Lazada apparently was not effective for our brand and our target consumers, while Tokopedia performed way better.