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Standard Chartered
Harbolnas
Hari Belanja Online Nasional (Harbolnas) is one of the biggest events for credit card products to promote its benefits, including Standard Chartered Bank (SCB) Indonesia.
THE BRIEF
To create awareness of SCB Credit Card benefits during Harbolnas along with its merchant.
THE INSIGHT
SCB will not be the only one promoting its Credit Card benefits on social media, hence we need to create creative concept that’s breaking the mainstream banking communication.
THE GAME PLAN
Online shopping mostly happen on mobile phone rather than desktop. And the consumers did not mind to take sometimes to compare promotions of one e-commerce platform to another, hence the shopping activities happen across various e-commerce platform rather than focusing on one. It seemed to be continuous and simultaneous, just like a competition, all using one tool, their fingers.
Creative Concept
Maraton Diskon
Harbolnas , the event when the fingers busy to get as much shopping benefits as possible, as fast as possible, with credit card from Standard Chartered Bank Indonesia.
